Switch Plus is an Apple Premium Reseller in Egypt, which was established in 1998 as a shareholding company. It has a staff of over 100 employees – all dedicated to providing top Apple products and services for the Egyptian market; in retail (Business to Client), as well as corporates (Business to Business).
In April 2006, Switch Plus launched its first store – in Mohandesin – which was also the first Apple showroom in Egypt, as well as being one of the largest stores dedicated for Apple products and services in the Middle East. The second store was opened in the cosmopolitan Maadi neighborhood, under the brand name ‘Switch’. Later in November 2013, Switch Plus opened a third store in Cairo Festival City Mall in the up-and-coming 5th Settlement area. This store caters to the needs of Apple customers living on the other side of Cairo.
Switch Plus stores are your one-stop store destination for everything Apple; Macs, iPhones, iPads, iPods and accessories. In addition, we provides technical support, maintenance, shopping, and training experience – all under one roof.
Switch Plus also has an alliance with Vodafone in its stores to enhance the customer experience, as well as providing redemption for Apple products through Vodafone loyalty system. And has a number of financing options to the cardholders of Egypt’s top banks, including National Bank of Egypt (Ahly), Commercial International Bank (CIB), Qatar National Bank (QNB), and Mashreq Bank. This allows customers to purchase their favorite products, while paying in installments up to 12 months, with 0% interest.
Switch Plus with Al-Safy Timeline
Best Buy was established in 1998 as a shareholding company.
Started Al-Safy communication entity with a clear vision to achieve
Holds partnerships with several of world-leading brands and organization.
Switch launched its first store – in Mohandseen – which was also the first Apple showroom in Egypt,
Switch Opens another branch in Cairo Festival City, Fifth Settlement
Becoming Apple Premium Seller
Apple Premium Reseller
Apple Authorized Service Provider
ElSafy Group completed its acquiring with Switch to create Egypt’s largest Apple Premium Seller and Service Provider, now know as Switch Plus