About Us

Switch Plus is an Apple Premium Reseller in Egypt, which was established in 1998 as a shareholding company. It has a staff of over 100 employees – all dedicated to providing top Apple products and services for the Egyptian market; in retail (Business to Client), as well as corporates (Business to Business).

In April 2006, Switch Plus launched its first store – in Mohandesin – which was also the first Apple showroom in Egypt, as well as being one of the largest stores dedicated for Apple products and services in the Middle East. The second store was opened in the cosmopolitan Maadi neighborhood, under the brand name ‘Switch’. Later in November 2013, Switch Plus opened a third store in Cairo Festival City Mall in the up-and-coming 5th Settlement area. This store caters to the needs of Apple customers living on the other side of Cairo.


Switch Plus stores are your one-stop store destination for everything Apple; Macs, iPhones, iPads, iPods and accessories. In addition, we provides technical support, maintenance, shopping, and training experience – all under one roof.


Switch Plus also has an alliance with Vodafone in its stores to enhance the customer experience, as well as providing redemption for Apple products through Vodafone loyalty system. And has a number of financing options to the cardholders of Egypt’s top banks, including National Bank of Egypt (Ahly), Commercial International Bank (CIB), Qatar National Bank (QNB), and Mashreq Bank. This allows customers to purchase their favorite products, while paying in installments up to 12 months, with 0% interest.

Switch Plus with Al-Safy Timeline


Best Buy was established in 1998 as a shareholding company.

June 1998

Started Al-Safy communication entity with a clear vision to achieve

December 1986

Holds partnerships with several of world-leading brands and organization.

March 1998

Switch launched its first store – in Mohandseen – which was also the first Apple showroom in Egypt,

April 2006

Switch Opens another branch in Cairo Festival City, Fifth Settlement

November 2013

Becoming Apple Premium Seller

July 2010

Apple Premium Res
Apple Authorized Service Provider

April 2016

ElSafy Group completed its acquiring with Switch to create Egypt’s largest Apple Premium Seller and Service Provider, now know as Switch Plus

December 2017


©2019 Switch Plus Stores | Apple Premium Reseller.