Best Buy - Apple Authorised Reseller

Best Buy is an Apple Authorised Reseller in Egypt, which was established in 1998 as a shareholding company. It has a staff of over 100 employees – all dedicated to provide the top Apple products and services for the Egyptian market; in retail (B2C), as well as corporates (B2B).

In April 2006, Best Buy launched its first store – in Mohandesin – which was also the first Apple showroom in Egypt, as well as being one of the largest stores dedicated for Apple products and services in the Middle East. The second store was opened in the cosmopolitan Maadi neighbourhood, under the brand name ‘Switch’.

Later in November 2013, Best Buy opened a third store in Cairo Festival City Mall in the up-and-coming 5th Settlement area. This store caters to the needs of Apple customers living in the other side of Cairo.

Best Buy’s stores are your one-stop store destination for everything Apple; Macs, iPhones, iPads, iPods and accessories. In addition, Best Buy provides technical support, maintenance, shopping, and training experience – all under one roof.

Best Buy also has an alliance with Vodafone in its stores to enhance the customer experience, as well as providing redemption for Apple products through Vodafone loyalty system.

In addition, Best Buy has a number of financing options to the cardholders of Egypt’s top banks, including National Bank of Egypt (Ahly), Commercial International Bank (CIB), Qatar National Bank (QNB), and Mashreq Bank. This allows customers to purchase their favorite products, while paying in installments up to 12 months, with 0% interest.


Best Buy’s mother company CITE was established in 1985 and it was the first Apple Authorised Reseller in Egypt. CITE later became the holding company for Best Buy, and was re-branded in June 2000 under the name CITE-Tiba Group, with a paid-in capital of EGP 35 million. The holding company has four subsidiaries: CITE, POINT, Best Buy, and CiHost.

For over thirty years CITE’s staff – many of whom are now Best Buy’s staff – have been providing integrated solutions for many sectors; with a main focus on the educational, governmental, media, and hospitality sectors, as well as multinational corporations.

Today, CITE-Tiba Group provides the Egyptian, and Middle East market with integrated IT business solutions. The group has a large customer base of over 5,000 companies, an alliance with top IT brands worldwide, and over 200 skilled professionals.

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